Realtor.com TV to Launch This Year

In most industries, technology has helped to build, expand and enhance efficiencies for customers and businesses alike. Now there may be a new technology that may be a game-changer for home buyers and agents – Realtor.com TV.

The Realtor.com Channel promises to be the first video listing guide for house-hunters that can be accessed virtually anywhere – on a TV screen, computer or mobile device such as a tablet or smart phone.

Move Inc. and RealBizMedia are launching the Realtor.com Channel during the second half of 2012. It will be available on the Cox cable network initially and will reach about 55 million U.S. homes.

Features will include:
• Real-time content from over 850 MLSs from around the country
• Targeted home searching in any desired area
• Up-to-date listings (more than 85% are updated every 15 minutes)
• Videos of the interior and exterior
• All free and available 24 hours a day

Agents can pay to have their ads geo-targeted at specific buyers, and any agent can be contacted with a few clicks, eliminating hassles for the buyer and allowing agents to be found and contacted instantly. If agents are willing to pay more, their listing will appear above the rest.

The companies behind the new channel claim it will benefit both home-buyers and agents. But if prospective buyers can gather this much information on their own, do you think it will benefit or harm the agent’s business?