Creating an Effective Real Estate e-newsletter

Most of you are already keeping in touch with past clients through your real estate contact management systems and some of you might even be sending regular e-newsletters.

Here are a few tips for making those newsletters more effective.

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1. Provide information of value
For a newsletter to be effective, it can’t be advertising or self-serving in nature. It needs to contain valuable articles and information that people are looking for. Your goal should be to send an informative and helpful e-newsletter that your sphere will look forward to each time they receive it. Some article ideas to include in your e-newsletter are tips for boosting curb appeal, assessing a property’s long-term potential, and how to remodel a bathroom or kitchen affordably.

When you provide information of value, you build trust and credibility, as well as position yourself as an expert in your field. And you’ll be surprised at how many people will reply to your e-newsletter with questions for you, which, of course, can lead to your next referral or listing.

2. Grab attention
In addition to sending valuable information, you need to make sure that the e-newsletter grabs your recipients’ attention and is interesting, not dull or boring in any way. One way to keep it interesting is to include eye-catching images and have a nicely designed, professional-looking layout.

3. Include a call to action
A call to action (CTA) is a sentence or image that prompts your clients/real estate leads to take action. That action could be to call you for a free home value consultation, reply to your e-newsletter to get a market data report, or visit your website to watch your video. Calls to action are important because they prompt people to interact with you in some way. With CTAs, you can ensure you’re maximizing the leads you get as a result of your e-newsletter.

4. Use a conversational tone
There’s nothing worse than reading an e-newsletter that sounds like a college textbook or a New York Times article with long-winded, complex language. Keep the e-newsletter easy to read and understand, and make sure the tone of it reflects your personality; it should sound like you would sound speaking face to face with someone. Use a conversational tone and draw your reader in. Remember, you’re a Realtor, not a reporter.

In addition to getting an e-newsletter, a good real estate contact management system will help you stay organized and convert leads through powerful drip marketing, transaction management, and activity-plan functionality.

Are you sending out a regular real estate e-newsletter? We’d like to hear from you.

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