Trulia Launches New Advertising Product for Real Estate Professionals

Hold onto your wallets agents as Trulia will be trying to reach into your pockets to buy their new advertising product. It appears that Trulia is no longer satisfied with re-distributing information readily available in the MLS database to consumers as they are now offering agents the opportunity to advertise themselves to potential home sellers, using a product it’s launching in February with its new subsidiary, Market Leader.

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Selling the contact information of prospective homebuyers to real estate agents as buyer “leads” has long been the bread and butter of listing portals like Zillow, Trulia and realtor.com.

With this new service, consumers who are planning to sell their home visit Trulia’s seller portal to gather information and request a free home value estimate from agents. This is where Trulia Seller Ads enables agents to market directly to sellers with a free home value report.

In the past you may have come across companies offering a similar service via US mail where they receive post cards to go online to request a free home valuation report. Now the contact information and images of agents who buy “Trulia Seller Ads” will be included in the free home value report consumers get from the portal. Consumers then may contact one or more of the agents to get further advice on determining an asking price from a professional.

Trulia is betting that housing inventory will remain low in 2014 to entice agents to purchase the advertising product.

Tell us what you think of this new product. Are you likely to subscribe? We’d like to hear from you!

  • sguy707

    This product exemplifies the double-edged sword phrase where agents have to pay for leads, but can increase the possibility of new business by advertising on this product. It definitely has its positives and negatives

  • Chris Blasic

    It’s going to be just like the services they have now where multiple agents are advertised on one area or listing and you have to pay to fight and compete for the leads business. You can do the same thing yourself using your own site and pay per click without four other agents competing with you.

  • oldtimer

    1. Many sellers are going to get the value and then sell for sale by owner, probably on Trulia
    2. You need to see a house to truly set the price.
    3. You can’t really determine what you are buying, because I bet they won’t give an agent a contract like they give a commercial advertiser. Went through that with Realtor.com a few years back. Got my money back from Realtor.com