Are You Maximizing Google for your RE Business?

Search Operators 2Whether or not you’ve realized it, Google has become the most trafficked website around the globe, reaching an astonishing 5,922,000,000 searches per day, and there’s a good reason why – it’s possibly the most powerful search engine in the world! For those of us the in RE community, Google can be used as a source of almost endless information – providing anything from listing information to connecting buyers and sellers with agents – making it an invaluable tool to anyone within the industry.

Recently though, it’s come to my attention that many of us are failing to utilize some of the tools which Google has to offer – and with any business, time is money – so to help you make the most of your efforts searching on google, it’s essential that you learn to use the following “search operators”.

Search for an exact word or phrase “search” Use quotes to search for an exact word or set of words on a web page. This is helpful when searching for song lyrics or a line from a book. But only use this if you’re looking for an exact word or phrase, otherwise you’ll exclude many helpful results by mistake.“imagine all the people”
Exclude a word-search Add a dash () before a word or site to exclude all results that include that word. This is especially useful for words with multiple meanings, like Jaguar the car brand and jaguar the animal.jaguar speed -carpandas -site:wikipedia.org
Search within a site or domainsite: Get results only from certain sites or domains. For example, you can find all mentions of “olympics” on the NBC website, or any .gov websites.olympics site:nbc.comolympics site:.gov
Search for pages that are similar to a URLrelated: Find sites that are similar to a URL you already know. If you search for related sites to the Time.com, you’ll find other news publication sites you may be interested in.related:time.com
Fill in the blank* Add an asterisk within a search as a placeholder for any unknown or wildcard terms. Use with quotation marks to find variations of that exact phrase or to remember words in the middle of a phrase.“a * saved is a * earned”
Search for either wordOR If you want to search for pages that may have just one of several words, includeOR (capitalized) between the words. Without the OR, your results would typically show only pages that match both terms.world cup location 2014 OR 2018
Search for a number range.. Separate numbers by two periods without spaces (..) to see results that contain numbers in a given range of things like dates, prices, and measurements.camera $50..$100

It’s important to note that when using an operator, don’t add any spaces between the operator and your query. A search for site:nytimes.com will work, but site: nytimes.com will not.

To learn about the other search operators, as well as some other tips and tricks to help you utilize Google, click here:

  • Jamie L.

    Wow, I can’t believe I was unaware of these! These are all incredibly useful, thank you so much for sharing and saving us all some time searching through google!