Over the past decade, social media networks such as Facebook and Twitter have become some of the most popular mediums for communication — offering over 1 billion users the opportunity to connect with one another instantly at the click of the button. With all this traffic, it’s really no wonder these networks have also become some of the most popular marketing tools for businesses, including the real estate industry.
Despite their popularity, there are still many people who struggle with their social media campaigns – but this doesn’t have to be the case for you. While there’s no one, surefire way to succeed in your social media efforts, there are a few guidelines you can follow.
- Develop a content strategy
Like any aspect of business, it’s always best to go in with a plan. In regards to social media, you need to know what type of content is most relevant to your business and clients. Once you know what to post, decide how often you’ll be posting, then stick with the plan.
- Be consistent
Following up on my first point – nothing will turn prospective clients away faster than a Facebook or Twitter feed full of old, outdated posts from last year. Once you start using social media, it’s vital that you continue to use it, otherwise you could come off as unprofessional, unorganized or worst of all uninterested. To help you stay consistent when posting, try using one of the many free scheduling services such as hootsuite (https://hootsuite.com/).
- Tweet about your listings, but not too much
It’s not a bad idea to post about your listings, but you certainly should not post about them too much. Some suggest that you only post about your listings 20% of the time.
So where will all you content come from? Just about anything will work, but in case you’re stuck, try posting tips and tricks, industry news, contests, special offers or even just a funny picture.
- Post about your neighborhood
Another topic you can – and should – post about is your neighborhood, or that of your listing. This not only shows you’re passionate and knowledgeable about the homes you sell, it’s also a subtle way to attract potential buyers.
- Analyze your results
Like any aspect of business, it’s important that you track and analyze your results in order to measure your success. Facebook likes and twitter followers aren’t the only things you should count though. Has your social media led to a deal closing? Have you found new prospective clients through social media? These are some obvious ones, but you can also easily track metrics such post reach, page engagement, link clicks and more on Facebook and Twitter.
Have you had success using these strategies in your social media campaign? Do you have any other tips?