Odds are that by now, in this day and age, you as a RE professional have at least some experience using social media – if you haven’t it’s probably about time you start. The truth is that social media is one of the most practical and inexpensive marketing tools available for a business – offering the opportunity to connect with prospective clients or buyers instantly, at any time from just about anywhere in the world.
While we’ve discussed social media in the past, such as in our article “5 Tips for Social Media Success”, we’ve yet to discuss the some of the tools which can help you achieve this success. So before you log on to Facebook to share your newest listing, take a look at these 5 tools – it may surprise you just how much easier things have become.
Hootsuite is one of the most commonly used tools for managing social media on a large scale. If you haven’t heard about it, Hootsuite offers users a central hub in which they can manage all of their social media accounts – allowing users to schedule posts, respond to comments and follow today’s trends all in one place, on just about any network. While most features come free of charge, for a small fee you can get additional tools such as analytical reports.
If you want to share a link online – whether it’s to your website, your newest listing or just an article you found interesting – Bit.ly is the way to go. Bit.ly is a free tool that not only allows you to create a custom short link, it also offers users analytics on their posts – tracking how and when your audience is engaging with your link.
Are you unsure of how to improve upon your business’s Facebook page? It happens to all of us from time to time, but LikeAlyzer is here to help. This simple and free tool creates a custom report based on your Facebook page – analyzing your strengths, identifying your weaknesses and offering suggestions on how to improve.
Tweriod is another free analytics tool similar to LikeAlyzer, but as the name suggests, this one is for all you twitterholics. Free of charge, Tweriod will measure the level of engagement your posts are receiving, and will determine the best time for you to post if order to get the most traction.
PicMonkey is great tool for anyone who likes to share photos but doesn’t have the time, skill or money to use Photoshop. PicMonkey offers a variety of free photo editing and manipulation tools that can turn an “alright” photo into something you’re proud to show off, which can be great for photos of you’re listings.
Do you think these tools are beneficial for RE professionals? Are there any other social media tools you think our readers should try?