Zillow vs. ListHub: Whose Side Are You On?

Zillow vs. ListHub: Whose Side Are You On?

Zillow has been making headlines lately after their acquisition of Trulia finally closed, but recently the Zillow Group has made headlines for a new reason – starting a legal battle to prevent losing syndicated listings, only days after deciding to terminate those same listings. While many agents and brokers have supported the cause, as a loss in listings could result in a loss of revenue, there’s a blatant sense of irony behind this decision which has many realtors leaning the other way.

Open House sign if front of house for saleJust two days after Zillow Group CEO Spencer Rascoff suggested that he was happy ListHub, which is owned by Zillow’s primary competitor, Move, will no longer be providing real estate listing data to Zillow because he believed the listings were “inferior,” the Zillow Group is going to court to try to keep those very listings on Trulia.

Zillow’s legal maneuvering comes one day after ListHub, which is owned by Move, which is owned by News Corp (NWS) and operates Realtor.com for the National Association of Realtors, informed Trulia that it is immediately terminating its listing agreement with Trulia, effective in five business days, meaning that any ListHub-provided listing on Trulia.com will disappear on Feb. 26.

But the Zillow Group apparently isn’t going to accept ListHub’s decision without a fight.

According to Trulia’s new president, Paul Levine, Zillow Group is “taking the necessary steps to obtain a temporary restraining order to ensure News Corp honors their contract with Trulia.”

The decision is a bit ironic, considering what Rascoff said just days before. “When we announced we were parting ways with News Corp, we were constrained on being reliant on a competitor for listings,” Rascoff said Wednesday morning. He said ListHub sent inferior listings to emphasize that Move’s Realtor.com had “higher quality listings.”

Unsurprisingly, the irony of the situation was not lost on Move, either.

“What a difference two days make! On Wednesday, Spencer Rascoff was celebrating the ‘liberating moment’ when ‘we announced we were parting ways with News Corp,’ and how they ‘were really freed from the constraint of being reliant on a competitor for listings,’ listings he (inaccurately) described as ‘inferior’,” Move said in a statement.

“Today, they say that the ‘sudden’ loss of those listings is ‘an incredible hardship for agents and consumers,'” Move continued. “What hasn’t changed is that realtor.com remains the best place for agents to find leads and consumers to find homes.”

Do you agree with Zillow that Move’s listings are inferior? Will the removal of these listings hurt agents and brokers? We’d love to hear your thoughts!

Read the full story here:

  • Agatha Juarez

    Zillows use of our listings to generate revenue for them and then they turn around and charge us for their services is ridiculous. If agents stop trying to make a quick buck and pay for zillow we wouldn’t be having this discussion. Zestimates are inferior and provide the public with ALOT of misinformation. Zillow and Trulia are the bane of real estate

  • RE_Insider

    From one of our readers:

    I think the biggest concern that Zillow should be working on with the syndication is the accurateness of the data. Zillow receives listings daily, but lets them sit on their website for months!! And never takes them down or corrects them in a timely manner. As a real estate professional, we are required to update the listing in a matter of days. I think the same should be required from Zillow, or Zillow should do this out professionalism and respect to real estate professional. This makes it very hard for a practicing real estate professional, when a client comes to you and says they found an awesome property on Zillow. And when we look it up, it sold MONTHS ago. Before you get any backing on going elsewhere to correct problems, it might be good to look internally and see what problems can be corrected there first.

    Todd Rigby

  • Helene LaCaille

    I think Zillow needs to generate their own clients, their own listings rather than skimming the efforts of all the listing agents. 10 years ago, I get it, not a bad idea to get as
    much attention on a listing. Those days are gone.
    I’m on old school agent, trained by the Mike Ferry Organization and built my business hustling FSBO’s and expired listings, yes, I did my share of cold calling. And I hated it! But it was my job and the best way to obtain listings. It’s extremely difficult and competitive to obtain listings, I think Zillow should give it a try; spending hours getting comps for price opinions, long appointments on weekends…lot’s of driving, never a guarantee of success. It can be brutal.
    So Zillow, if you want to be in the real estate business, go hustle your own business.
    I’ll fully support Realtor.com, as it’s a trade organization I’ve belonged to since 1999. I just wish they would support the agents for a change; after all, we’re the reason NAR exists.
    Looks like the gravy train may have pulled out of the station for Zillow.

  • johncooperiii

    Pot, meet kettle.

  • GarryMoss

    I was a Realtor for 9 years, and I got really tired of that whole industry that is built around skimming fees from agents. They have a near monopoly and use their power to control agents and put pressure on them to either bend to their demands or be squeezed out of the profession. This is why agents are starting to have the attitude of forget you toward their local boards and instead doing business directly with companies like Zillow.

  • I am on the side of Transparency, any way data can be more accurate, whether listings or agents sales data, or brokerage sales data the better it is for consumers who can make a educated informed decision instead of being lost in the the fog. Zillow is one company at the forefront of providing transparency to the consumer. #NextGenAgent #Zillow