Among the gifts to buy, dinners to prepare and relatives to entertain, the holiday season between November and January is busy and overwhelming at times. The last thing on your mind may be the idea to push the sale of your home. But the season does come with its advantages. People who are looking to buy a home during the holidays are more serious buyers, and they’re browsing a market that has less competition, as fewer homes are being actively marketed. Plus, buyers have more time to look during this time than they do during a work week. To capitalize on this time of year, check out these top tips for selling during the holidays and enjoy the hot cocoa, carols, and the closing of a deal.
Decorate and deck the halls. You have to admit, holiday decorations do inspire that warm fuzzy feeling inside. They also can make your home show better and look its best.
Hire a diligent agent. Make sure the agent you’ve chosen will work hard to make a sale happen and will be around to work during Thanksgiving, Christmas, and New Year’s.
Find the motivated buyers. Those who are looking to purchase a home during the holidays probably have a specific reason why they are doing so. Target those that are on a tax deadline or are relocating for a job.
Price to sell. On the one hand, buyers may be more emotional during the holidays, making them more likely to pay the asking price. On the other hand, make a buyer’s day merry and bright by putting your home on the market for a low price.
Create attractive real estate visuals. Because the holiday season will bring cold weather, buyers will want to cozy up inside to start their home search. Ensure your home is presented as attractively as possible online with high-quality photos and a video tour.
Create a cozy escape. House hunters will be braving the cold in their holiday home search, so make your home cozy and inviting during showings. Ensure the house is warm, there are holiday treats on offer and buyers feel welcome to spend more time looking at your home.
Do you have any additional tips for selling a home during the holidays? Let us know in the comments!