Hanifa McGaffie’s journey into the world of Atlanta real estate is a testament to the power of seizing opportunities and following one’s passions. Her vibrant personality and unwavering commitment to her clients have made her a standout figure in the industry. With more than a decade of experience, top real estate agent in Georgia Hanifa McGaffie has not only established herself as a successful REALTOR® but has also become a source of inspiration for those looking to navigate the world of property.
“Almost 10 years ago, on kind of a dare, I got started in real estate,” Hanifa says with a laugh. “I had just moved into my home and had been in a very bad car accident. A friend of mine knew I had an interest in real estate, and he suggested I get my license.” It was a casual suggestion that turned into a life-changing decision. Despite her initial reservations, Hanifa embraced the challenge, enrolling in a real estate class the following week and acing her test on the first try. She hasn’t looked back since.
A seasoned finance professional, Hanifa initially began her real estate career part-time while working as a senior consultant at Deloitte. Over the years, she transitioned into dedicating her time fully to real estate, marking the start of a remarkable chapter in her career. With a territory encompassing the sprawling metro Atlanta area, her expertise extends far and wide, from the heart of the city to the serene Blue Ridge Mountains. Her business thrives on referrals and repeat clients, a testament to the trust she has cultivated. “Almost 90 percent of my business has been repeat business or referral,” she proudly states.
Hanifa’s secret lies in her client-centered approach. “My transparency keeps clients coming back to me,” she shares. “I’m able to negotiate well for them, I’m level-headed, I communicate well, and I just plain know my business.” Hanifa’s dedication shines through in her repeat clients who have engaged her services for multiple transactions. “Last week I met with clients who have had four transactions with me,” she adds. “The reason they keep coming back is that they know I can get the job done.”
Staying connected with her clients is a priority for Hanifa. She employs a range of thoughtful methods to ensure their needs are met even after the deal is done, including impromptu pop-bys. “I call them my wellness checks,” she says. “I like to keep track of birthdays, anniversaries and important milestones, too.” This personal touch keeps her in the minds and hearts of her clients, forging lasting relationships that extend beyond the business transaction. What truly fuels Hanifa’s passion is the impact she has on her clients’ financial journeys. “I know this sounds cliche, but I love helping people,” she says with genuine enthusiasm. “More importantly, I really enjoy working with people and helping them attain their financial goals.” Her roots in real estate trace back to her grandparents’ wisdom on property ownership as a means to gain wealth. This philosophy continues to guide Hanifa as she assists investors, families and individuals in securing their futures through real estate ownership and now adding financial advisory to her list of services she provides.
Looking forward, Hanifa envisions a future where her business expands both vertically and geographically. “I would love at some point to have my own brokerage, with a commercial arm, an investor arm, and add property management to the mix.” Hanifa’s goal is to not only build a successful business but also the wealth and dreams of her clients.