Top agent Matthew Goodrich has always been drawn to helping people make their lives better. Before getting into real estate, Matthew owned four gyms and guided clients to live a healthier lifestyle through fitness. Now, he uses a similar model when guiding a homebuyer from point A to point B. “I help people find their forever home,” Matthew likes to say. “Finding them the property that makes them smile makes me smile.”
A licensed real estate agent for the past seven years, Matthew recently opened his own brokerage in Palm Beach County. In the last month alone, he served several repeat and referral customers. His ASAP mentality brings clients back. If the buyer can’t make it to a property first thing in the morning, Matthew can. He will be at the first showing, recording a video he soon uploads to his YouTube channel. Clients appreciate this dedication. Conceptualizing and growing a brick-and-mortar business that bore Matthew’s name on the door taught him many important lessons which helped him grow more quickly than most and gave him an advantage when working with his diverse clientele. “My clients know I work hard for them,” he says. “It’s the little things, or what I call proper prior preparation. Also, constant communication takes stress out of the transaction and helps everything run smoothly.”
To stay in touch, Matthew uses a CRM, Boomtown. In addition, he employs a social media manager. Still, visibility is no substitution for personal contact. Matthew picks up the phone two or three times a year to call each client, just to reach out. “I check in,” Matthew says, “to see how they are doing.” Alternately, he markets listings online, takes advantage of his sphere of influence, and works hard to price properties right to ensure buyers recognize the value. In terms of sales volume, Matthew reaches $13 million in closed sales year after year. Friends joke that if he had started real estate when he was eighteen, he would be to real estate what Jeff Bezos is to online sales. Customer care, excellence, and ingenuity are genuinely ingrained in Matthew’s DNA.
Matthew finds that social aspect of real estate rewarding. “It’s the people,” he says, “Hands down.” Those relationships matter. He enjoys witnessing the satisfaction his clients achieve, thanks in no small part to his expertise and thoughtfulness. The real challenge lies in uncovering what the clients’ issues are and solving those problems. “The greatest distance between two people is communication,” Matthew will tell you. “If you have a good line of communication, you will save everyone time, money, and stress.
When not actively helping clients fulfill their dreams, Matthew focuses on his three children. “They keep me busy,” he states. His family means the world to him. Matthew and his wife, Yamila, have been married for 16 years. A big fitness enthusiast, Matthew once played college basketball, but now you can find him playing pickup ball at LA Fitness three to four times a week. For the future of his business, Matthew wants to keep elevating his high-quality, client-centered approach. Also, he is sure to give God the credit for everything he has and everything he does. “Without God,” Matthew says, “I wouldn’t be where I am today.”
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