Boston’s EVO Real Estate Group is a brokerage committed to excellence. Combining over 40 years of leadership experience in the industry, the firm is in tune with the demanding needs of modern builders and developers. Ryan Acone, the co-founder and managing partner, credits his talented team for the brokerage’s quick rise in the Boston market. “We have a tremendous group of motivated individuals who are willing to get into the weeds of these projects. Everybody competes, but everybody also supports one another. Whether you’re speaking with one of the owners of the company or any of the agents on our team, you’re getting the support of the entire EVO group,” he says, adding, “We’re extremely versed in construction as well as the zoning and permitting process. We understand the financials and have an extensive network of respected industry professionals by our side that our clients can rely on. Our ability to get involved on the development side and provide input on these projects early on, when they’re going through the zoning and permitting stages, is invaluable.”
Networking and keeping a finger on the pulse of the community is crucial to Ryan and his team, which is why they spend so much time hosting various local initiatives. “We hold the EVO Real Estate Guild monthly, which is by far the largest networking event in Boston. We had to cap our most recent event at 1,000 attendees due to the venue’s capacity limits! It’s all about bringing people together to collaborate, motivate and share success. Not only people that are clients or people in our network that we work with, but anybody in the real estate space or anybody that wants to get into it.”
Social media plays a large part in the team’s approach to both marketing and staying in touch with clients. “Social media has made it very convenient to connect with our clientele on a regular basis. It doesn’t always necessarily have to be a direct connection, but it gives us the ability to follow them and see what they have going on and what they’re up to. And vice versa, it allows them to stay in the loop with us and allows them to feel that even if we haven’t spoken recently, we’re still connected,” he says, and adds, “It’s also been a tremendous tool in our marketing. We have a guerrilla warfare approach when it comes to marketing, because it’s our job to get the content out to as many eyeballs as we can.” The approach has certainly paid off as the team is on pace to finish the year with over $150 million in sales volume.
Going forward, Ryan and his team have no plans to slow down. “It’s only been two years, but we’ve already outgrown our office space and we’re looking for a new headquarters. We’ve opened a branch in Brookline and are targeting Everett and Worcester as potential locations for future satellite offices. As for the big picture, in three to five years, we’re looking to expand into other markets across the country.”