Find out how this collaborative leader and mentor has led his New Jersey brokerage through every type of market shift, from booms to downturns, while adapting, evolving and continuing to grow.
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Built from the ground up, RE/MAX Preferred has flourished through 25 years of dedication from its founder, Randel Jones. Jones takes “pride in fostering a diverse and inclusive team of professionals,” ensuring that his brokerage “can connect with and serve clients from all backgrounds.”
With more than 150 agents spread across six high-performing New Jersey offices, Jones’ early professional experience in “an office surrounded by top producers who were experts in their fields and willing to share their knowledge” shaped his vision for his own brokerage. He strives to cultivate that same kind of environment, one where “agents support each other, grow together and achieve their full potential.”
Find out how this collaborative leader and mentor has led his New Jersey brokerage through every type of market shift, from booms to downturns, while adapting, evolving and continuing to grow.
Name: Randel Jones
Title: Broker-owner
Experience: 25 years as broker-owner
Location: Six New Jersey offices: Medford, Sewell, Mullica Hill, Cherry Hill, Sea Isle City, Vineland
Brokerage name: RE/MAX Preferred
Brokerage size: 150 agents and growing
Transaction sides: 1,147 (2024)
Sales volume: $440,003,910.38 (2024)
Awards: RE/MAX Broker of the Year 2016, RE/MAX Brokerage of the Year 2022 and 2025
How did you get your start in real estate?
I got my start in real estate as a part-time agent, but it didn’t take long before I realized I had the potential to do so much more. Even while working part-time, I began outproducing many full-time agents. My broker took notice and asked me a simple but powerful question: “What are you doing? You have the potential to be very successful if you committed to this full-time.”
That conversation was a turning point. I took a leap of faith, left my full-time job, and went all in on real estate. It was the best decision I ever made. That risk turned into a rewarding career, and now, I’m passionate about helping other agents see their own potential — just like my broker did for me.
How did you choose your brokerage?
I chose RE/MAX because it has always been known for attracting the most successful and knowledgeable agents in the industry. The brand carries an unmatched reputation for excellence, innovation and results.
From the beginning, I knew that if I wanted to grow and thrive in real estate, I needed to be surrounded by top performers. The RE/MAX brand recognition and commitment to agent success made it the clear choice—one that continues to provide incredible opportunities for both myself and my agents today.
What’s something you know now that you wish you knew when you started?
If I could go back to when I first started, I’d tell myself one crucial thing: never lose touch with past clients. Early on, it’s easy to focus only on the next deal, but real success in real estate comes from building lasting relationships. P
ast clients are not just transactions — they’re your strongest advocates, repeat customers and a valuable source of referrals. Staying connected, providing value beyond the sale, and nurturing those relationships can turn a single transaction into a lifetime of business.
Tell us about a high point in your brokerage career
One of the most memorable high points in my career was proving the doubters wrong. When I first opened my office, the rumor was, “Give him six months — he’ll be out of business.” People said I didn’t have the resources, the background or what it took to make it.
Instead of letting that doubt shake me, it fueled me. I was determined to succeed, not just for myself but to show everyone what was possible. Hitting that six-month milestone successfully was a defining moment — it wasn’t just survival, it was the start of something bigger. That mindset of resilience, grit and proving what’s possible has carried me through every challenge since.
What’s one thing you wish every agent knew?
One thing I wish every agent knew is that real estate is hard — it’s not just about selling homes and making money; it’s about constantly learning, adapting and pushing yourself.
Education is key. The market, technology, and client expectations are always evolving, so staying informed and continuously improving your skills is essential. You have to be comfortable with change and, more importantly, embrace it. The agents who thrive are the ones who see change as an opportunity, not an obstacle.
