AI is rapidly transforming the real estate industry. To examine its impact, the Lone Wolf Proptech Advisory Board, a group of 28 industry leaders, convened to discuss AI’s applications, challenges, and future.
The discussion highlighted both excitement for its potential and concerns about implementation, underpinned by a united commitment to learning, collaboration and advancing the industry together.
The tools that are saving time right now
Agents everywhere are using AI to cut down on busywork and boost efficiency. Jackie Soto, eHomes Realty broker and leader, shared how her brokerage has implemented Gamma for creating presentation slide decks.
“To save [agents] time and still get the same results, we’ve been driving them to Gamma, which will create the entire slide deck based on your Google Notes,” she explained. This has reduced what was once a time-consuming task to a matter of minutes.
Elmer Morales, also with eHomes, echoed the impact AI is already having. “We are doing everything AI as much as possible just because we’ve discovered how much time it saves,” he said. His team uses tools like Raya for lead follow-up via text and is starting to explore AI-powered voice tools — some of which, he noted, are “starting to sound less like a robot, more like an actual human.”
These innovations guide companies like Lone Wolf in crafting tools that address real agent and broker needs, such as AI-powered communication solutions for easily personalizing messages at scale — even when working with several clients at once.
Collaboration around industry pain points
Nina Dosanjh of Vanguard Properties emphasized Clavis, a tool that uses AI to scan contracts for missing fields, streamlining compliance. She noted, “From a compliance perspective, I can’t tell you how many of our auditors are having to go through every single form to say there’s a signature missing at the bottom of the page,” highlighting its efficiency.
Amy Powell at Engel & Völkers uses ChatGPT “just about every day” for everything from “math calculations” to “creating marketing material,” but she wants better visual integration. This sparked a discussion on bridging that gap, showcasing the board’s collaborative spirit.
Several members also emphasized AI’s potential for email personalization and contact management — key challenges driving the development of Lone Wolf’s Relationships platform, which is built with real agent input to tackle these needs.
Navigating privacy concerns and ethics
While excitement around AI is high, our Proptech Advisory Board didn’t shy away from the hard questions — especially around privacy. Compass broker Andrea Geller put it simply: “There are still things that when you have one-on-one conversations… that are not public record,” emphasizing the need to protect client confidentiality.
Nikki Beauchamp of Sotheby’s International Realty echoed the concern. “I’m fairly reticent about how I would integrate certain AI tools with client-facing activities if there’s going to be that personally identifiable information,” she said. For her, AI is useful for scheduling — not for full client intake.
These concerns highlight the need for secure, centralized communication tools that work seamlessly with platforms like Google and Outlook — something Lone Wolf Relationships is built to deliver.
Maintaining the human element
Our conversation also touched on the risk of over-reliance on AI. Soto cautioned against agents becoming “a little bit too lazy” and not reviewing AI-generated content before sending it, and specifically mentioned the concerning practice of asking AI to counter offers without human oversight.
“AI isn’t meant to take over all of our processes,” Soto emphasized. “It’s supposed to help us. It’s supposed to create something that we supervise afterwards and can edit with our human touch.” This philosophy — that technology should enhance rather than replace human judgment — guided much of our discussion.
Adoption strategies and education
To encourage adoption, Beauchamp suggested starting small, “making it bite-sized so that people start to really adopt it.” Even agents who resist tech are turning to tools like ChatGPT because “it’s creating efficiencies for them … they’re finding themselves more empowered by using it,” she said.
The board emphasized the need for brokerages to establish clear AI usage guidelines. Leaders should outline best practices to leverage AI efficiently while maintaining boundaries. These guidelines must address privacy, fair housing compliance, and oversight of AI-generated content.
Why Lone Wolf Relationships matters now
The future of real estate isn’t about choosing between technology and relationships. It’s about using AI to support what agents already do best. Impactful tools are ones that streamline workflows, improve communication and reveal business insights.
At Lone Wolf, this philosophy directly drives how they build products like Relationships while listening to feedback from industry professionals. Because when tech reflects your day-to-day reality, it makes you better — not busier.
I invite you to explore Lone Wolf Relationships today — and see how it can help you grow your business without losing the human connection.
