Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how.
This May marks Inman’s sixth annual Agent Appreciation Month. Look for profiles of top producers, opinions on the current state of the industry and tangible takeaways you can implement in your career today. Plus, the prestigious Future Leaders of Real Estate return this month, too.
In today’s market, trust is everything. And in an industry where most people meet you online before they ever shake your hand, your headshot isn’t just a photo — it’s your handshake, your elevator pitch and your first impression all rolled into one.
With AI-generated images flooding the internet, your clients, partners and prospects are craving something real. Your headshot should help them feel confident that you are the real deal.
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10 tips for a trustworthy headshot
Here’s how to get a headshot in 2025 that actually works for your business:
1. Make sure it looks like you do right now
Not last year. Not 10 pounds ago. Not with a hairstyle you haven’t worn since pre-COVID days. A headshot that’s outdated or overly edited sets off alarm bells. Clients are choosing real estate pros they can trust, and that trust starts with showing up as yourself.
2. Use a background that doesn’t look fake or AI-generated
The marble columns, outer space swirls or bookshelf scenes with blurred-out edges? People know they aren’t real. Whether you’re hiring a photographer or using AI tools like Aragon AI, StudioShot, or Headshot Pro, choose clean, modern and realistic backgrounds that let you be the focus.
3. Dress like you’re meeting your dream client
Think about who you want to attract. Would your ideal client feel confident hiring someone in that outfit? You don’t have to wear a blazer if it isn’t your style, but your clothing should feel intentional.
Protip: If bold patterns are part of your signature style, lean in, but be mindful that prints shouldn’t overpower your face. The goal is to have you be the focus, not your outfit.
4. Choose expressions that match your real-life presence
Do you greet clients with warmth and energy? Are you more grounded and composed? Aim for expressions that align with how you actually show up.
Forced smiles or overposed shots can feel disconnected. Real estate is built on relationships, and people want to feel your presence, warmth and approachability, even in a photo.
5. Use lighting that flatters without distorting
Natural light is best when available, but whether you’re indoors or using AI, make sure the lighting doesn’t cast harsh shadows or overly smooth your features. Tools like Try It On AI or Secta Labs can generate polished results, but poor lighting or extreme edits still make a headshot feel off.
6. Don’t let AI erase your personality
The quickest way to lose trust is to look unrecognizable. If the headshot doesn’t look like you in real life, or worse, if it is wearing an outfit that signals a style worn in a country outside of your own, you’re doing more harm than good. If you use AI headshots, use them as a starting point and adjust until they reflect your true self.
7. Refresh your photo every 2 to 3 years (or sooner, if needed)
New hairstyle? Weight change? Got glasses, or grew a beard? If a client might pause when meeting you because your photo doesn’t match, it’s time for a new one. Staying current signals that you care about how you show up professionally.
Protip: If your body has changed, consider using a three-quarter shot that reflects your current appearance. It’s tempting to rely on flattering angles that slim or disguise, but real estate is a trust-first business. Clients want to know who they’re meeting, and misaligned expectations can create unnecessary friction. Confidence comes from showing up as you are, and that kind of authenticity builds stronger connections.
8. Keep your look consistent across your platforms
From your billboards, yard signs, listing portals to Zoom, LinkedIn and your business card (both traditional and digital), your headshot should feel cohesive. This isn’t about duplication, but about giving people a sense of familiarity. Consistency breeds trust.
9. Let your quirks shine through
Maybe it’s your signature necklace, your salt-and-pepper beard or the way you smile with one eyebrow slightly raised. These little things make you memorable. AI tools often try to “perfect” you, but in doing so, they erase the very things that make you approachable. Keep those details intact.
10. When using AI tools, curate the final result
AI-generated headshots can be time-saving and cost-effective, but only when used with discernment. Avoid options with over-smoothed skin, extra fingers or strange filters. Use your best judgment and remember that even the best AI can’t replace real connection. If it feels off, don’t post it.
Final takeaway for real estate trust builders (Hint: That means you!)
Your headshot is often your first showing, even before the listing appointment, buyer consult or industry conference. In a digital-first industry filled with flashy tools and auto-generated everything, authenticity will always win.
A great headshot won’t just help you look good. It’ll help people trust you, remember you and reach out when it matters most.
Author Stacey Soleil is the SVP Community & Engagement at Inside Real Estate, Inman contributing writer and national speaker.
