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Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
It’s been just over a year since the National Association of Realtors (NAR) agreed to a settlement in the buyer commission lawsuits and around nine months since the implementation of the settlement terms. Among those terms were the requirements for buyer agreements to be in place before providing services to clients and the need to discuss buyer agent commissions in a more detailed, transparent way rather than depending on sellers to pay.
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For many buyer agents, there were a lot of questions about how to communicate value and have delicate conversations at the very beginning of the buyer-client relationship.
Now that some time has passed, tell us: How has being a buyer’s agent changed in the past year? Are clients more price-sensitive when it comes to commissions? Do they have questions about the settlement? Have you revamped the way you do business and the marketing collateral you provide to new buyer clients? Have you changed your messaging, shifted to a new niche or pivoted to listings? Let us know below:
We’ll compile a list of the top responses and post them on Inman next Tuesday.
