Local Logic’s hyperlocal marketing data will help Rently users and their applicants know more about what surrounds an available rental.
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Local Logic’s community-based marketing content is slated to assist property managers and leasing agents who use Rently, according to a recent company announcement.
“By integrating Local Logic’s proprietary location insights, covering everything from walkability and nearby schools to access to parks, transit, restaurants and more, Rently is enhancing the digital experience for renters while helping operators attract more qualified leads,” according to a May 19 statement.
Renters often make living decisions based on an apartment’s proximity to retail and lifestyle amenities, and Local Logic’s software surfaces such data and insights to add value to the sales efforts of real estate professionals. It provides 18 in-depth location scores and analytics on neighborhoods, parks, walkability and school rankings, among other local residency drivers.
The information is graphically presented alongside rental listing pages to enhance property appeal as well as cut down on information that needs to be provided directly by a leasing professional.
Last year, Local Logic released a series of APIs (application programming interfaces) and SDKs (software development kits) under the name NeighborhoodWrap. The tools allow marketers to enrich omnichannel marketing campaigns with tightly integrated local insights, the company’s primary value proposition.
Local Logic co-founder and CEO Vincent-Charles Hodder said in the release that the software partnership reflects its mission to “improve every real estate decision.”
“We’re excited to partner with Rently to give renters a better understanding of what life looks like around a listing, helping them move forward with confidence and helping operators convert interest into action,” he said.
Rently offers a range of automation benefits for rental property operators at all levels, including single-family portfolios.
Part of Rently’s experience is secure applicant self-touring, a feature they deployed in 2022. However, it goes beyond the specific apartment as it also assists people in navigating parking lots, interior walkways and property grounds to arrive at the exact doorstep scheduled for showing.
“After implementing Local Logic, we saw a noticeable boost in user engagement — prospective renters were more informed, more interested and ultimately scheduled more tours. It’s all about creating a smarter, more delightful journey with Rently,” Jared East, VP of Product at Rently, said in the statement.
