Rick Guerrero and coach Ricky Carruth talk strategy, mindset, motivation and more in this interview filled with actionable, practical advice.
Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!
If you’re a real estate agent navigating today’s unpredictable market, struggling to convert leads or just feeling stuck, this is the interview you can’t afford to miss.
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I recently sat down with Ricky Carruth, one of the most authentic voices in real estate coaching today. With over 100 home sales annually and a thriving national coaching platform, Carruth doesn’t just talk theory — he’s lived it. Now, he’s on a mission to help agents like you cut through the noise and build sustainable, meaningful careers.
What we cover in the interview
Why conversations, not conversions, are the secret to your real estate success
Carruth explains why your number of conversations is the most critical metric in your business. It’s not about turning a “no” into a “yes” — it’s about creating more opportunities to hear “yes” in the first place.
How to build genuine, deep relationships that last a lifetime
In a post-commission-lawsuit world, trust and value matter more than ever. Carruth shows how agents who lead with service and empathy can win in any market.
The truth about systems, CRMs and drip campaigns
Spoiler alert: Most things agents are told to prioritize slow them down. Carruth shares how simplicity and focus are the real keys to scaling your business.
The coming real estate boom — and how to position yourself for it
Yes, rates are high. Yes, inventory is tight. But Carruth explains why we are on the verge of a historic market shift and how you can prepare to dominate the next decade.
Why the best agents are already working harder, while others wait on the sidelines
This conversation is a wake-up call. The market won’t wait for you to get ready. Carruth lays out precisely what agents should do to become the go-to name when the tsunami of transactions hits.
What makes this interview different?
Carruth doesn’t hold anything back. From lead generation and follow-up, to mindset and faith, to why most agents fail, he gives away the blueprint he used to go from zero to a diamond.
If you’re tired of fluff-filled motivational talks and want fundamental, actionable strategies from someone who’s done it, this is your moment.
