About Bernice Ross

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So far Bernice Ross has created 8 blog entries.

7 ways to market your new listing for FREE

Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They’ll cost you absolutely nothing. Competition for listings in most markets is ferocious. As we move into 2022, however, many markets are beginning to

By |2021-11-17T08:51:38-08:00November 16th, 2021|Technology|

How to price properties in a wildly fluctuating market

As everyone knows by now, last week, Zillow abandoned its iBuying program due extreme price volatility. As a result, its Zestimate can no longer accurately predict the future pricing of homes. If a multi-billion-dollar company like Zillow — with all its data and technology — can’t accurately predict those numbers, how can you possibly advise

By |2021-11-10T08:55:48-08:00November 9th, 2021|Technology|

Zillow Offers collapse is proof of the Zestimate’s inaccuracy

For almost two decades, real estate professionals have been told they will be disintermediated by technology innovation. Zillow’s decision to stop its iBuying operations is more than just a response to the extreme volatility of the Zestimate and their inability to accurately forecast prices. It’s a recognition that real estate investing, real estate brokerage, and

By |2021-11-04T09:52:51-07:00November 4th, 2021|Technology|

3 reasons your clients should transact now

Very few agents know how to explain the impact of soaring home prices, inflation and increasing interest rates on the consumer’s ability to purchase. Consumers feel the impact of rising prices, but don’t realize how it translates into dollars and cents and the cost of a home. Your ability to explain the cost of waiting

By |2021-10-20T09:54:33-07:00October 19th, 2021|Technology|

Stick to the script: How to persuade like a top producer

One thing virtually all top producers have in common is mastery of their scripts and dialogues. In the hands of a top producer, a great script sounds completely natural, easily overcomes client objections and moves the client forward to closing. If you’re ready to convert more leads into appointments and closed transactions, mastering the right

By |2021-09-29T10:06:25-07:00September 28th, 2021|Technology|
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