Now that 2021 is winding down, it’s time to revisit some of the most important things we learned this year. (And there were certainly a lot!) Here, I’ve narrowed it down to 12 main takeaways from columns I penned in over the past 11 months, including surprising statistics, innovative marketing strategies, pithy comments from the
The latest statistics from the National Association of Realtors’ (NAR) 2021 Profile of Home Buyers and Sellers show that 73 percent of the buyers and a whopping 82 percent of the sellers only interview one agent. In other words, the first agent who meets the lead face to face almost always converts the lead into
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They’ll cost you absolutely nothing. Competition for listings in most markets is ferocious. As we move into 2022, however, many markets are beginning to
As everyone knows by now, last week, Zillow abandoned its iBuying program due extreme price volatility. As a result, its Zestimate can no longer accurately predict the future pricing of homes. If a multi-billion-dollar company like Zillow — with all its data and technology — can’t accurately predict those numbers, how can you possibly advise
For almost two decades, real estate professionals have been told they will be disintermediated by technology innovation. Zillow’s decision to stop its iBuying operations is more than just a response to the extreme volatility of the Zestimate and their inability to accurately forecast prices. It’s a recognition that real estate investing, real estate brokerage, and
Very few agents know how to explain the impact of soaring home prices, inflation and increasing interest rates on the consumer’s ability to purchase. Consumers feel the impact of rising prices, but don’t realize how it translates into dollars and cents and the cost of a home. Your ability to explain the cost of waiting
October is Luxury Month at Inman. All month, we’ll be talking to top producers from across the country, offering advice on how to join their ranks, and more. That all leads up to Luxury Connect at the Aria Hotel (Oct. 25-26, 2021, join us) and the live presentation of the Inman Golden I Club honorees
One thing virtually all top producers have in common is mastery of their scripts and dialogues. In the hands of a top producer, a great script sounds completely natural, easily overcomes client objections and moves the client forward to closing. If you’re ready to convert more leads into appointments and closed transactions, mastering the right
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