About Bernice Ross

This author has not yet filled in any details.
So far Bernice Ross has created 9 blog entries.

Why the two ‘bombshell lawsuits’ will probably be duds

Make no mistake about it — the real estate industry’s cooperative sharing of listing information and commissions through the MLS is under siege by the Department of Justice as well as two different bombshell lawsuits, Moehrl and Burnett. While the certification of the class in Burnett is only an initial procedural step in the litigation

By |2022-05-04T09:53:41-07:00May 4th, 2022|Technology|

‘Time for a price reduction’: Having the tough conversation with your sellers

This April, one of Inman’s most popular recurring theme months returns: Back to Basics. All month, real estate professionals from across the country share what’s working for them, how they’ve evolved their systems and tools, and where they’re investing personally and professionally to drive growth in 2022. It’s always smart to go Back to Basics

By |2022-04-13T09:51:39-07:00April 13th, 2022|Technology|

How to avoid being ambushed by a low appraisal

When it comes to appraisals, agents are facing a triple whammy: a shortage of appraisers, a lack of appraisers familiar with the market where the subject property is located, as well as appraisers not showing up until a day or two before the scheduled closing. Moreover, when the appraisal does come in, it often fails

By |2022-03-30T09:52:17-07:00March 30th, 2022|Technology|

Are you missing 75% of online search? Fix this marketing misstep ASAP

Are you marketing your listings only in English on Google.com? If so, your marketing messages are missing approximately 75 percent of all online search that consumes content in languages other than English. Moreover, a substantial proportion of the people who consume this content are living right in your backyard.   I recently interviewed Janet Choynowski, the

By |2022-03-09T08:54:45-08:00March 9th, 2022|Technology|

Is body language killing your deals? Take our quiz to find out

Are you receiving Inman’s Agent Edge? Make sure you’re subscribed here. What all clients — regardless of age, culture or background — have in common is the use of non-verbal body language signals. These non-verbal cues can tip you off when your client is ready to write an offer, if they’re doubting what you’re saying, or if

By |2022-03-05T08:51:48-08:00March 4th, 2022|Technology|

How to beat iBuyers every time

After a momentous year for iBuyers, where do instant offer companies like Offerpad, Opendoor and Redfin Now go from here? All February, Inman will dig into iBuyers to determine what the new year has in store, where opportunities lie for real estate agents and what brokerages should expect. It’s iBuyer Month at Inman. Working with an iBuyer

By |2022-02-25T08:54:34-08:00February 25th, 2022|Technology|
Go to Top