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As the demand for ultra-luxury properties persists, learn how agents can rise to the challenge and secure the most coveted listings in today’s competitive market. 1. The luxury market has really been heating up in the last year — what advice do you have for agents who want to win the hottest new listings? Despite

Following a year of historic high mortgage rates and rock-bottom inventory levels, green shoots of recovery are in the forecast for the spring homebuying season.  Here are three predictions for real estate agents looking to harvest this spring’s rich bounty of home selling opportunities.  More homes listed.  While a majority of mortgage holders (80 percent)

As homeowners grow weary of waiting for the low-interest rates of 2021 to return, Zillow economists¹ predict more homes to hit the market this year. And while more listings offer great news for agents, the uptick in inventory can also mean more competition among agents to capture engagement among prospective buyers.  Fortunately, there are several

Technology hasn’t replaced agents — but it will change the value they bring to clients. In fact, as new homebuyers and sellers seek to streamline the real estate process, 93 percent of people foresee changes in their relationship with agents due to the impact of technology.  This means that agents who learn to leverage new

Today’s housing inventory and higher interest rates might have you feeling stalled as if you’ve reached a plateau in your business.  However, there are steps to try to break through the noise of today’s market, stand out as an agent, and win more real estate listings. 1. Expand your network There’s cumulative value in the

Each year, Realtor.com’s team of economists analyzes seasonal trends to determine the best time to list a home. Above-average prices and buyer demand, a fast market pace, and lower competition from other sellers make April the perfect blend for a springtime boom1. With about 75 percent of sellers contacting an agent as soon as they

Understanding who today’s buyers and sellers are, what motivates them to move, and what features buyers are looking for in a home will help you expand your marketing reach, provide customers with valuable insights, and turn the focus on the right real estate imagery to help your listing resonate with your target market. Who are