Zillow

You don’t need to be a viral sensation to win on social media. As an agent, success on social media comes from showing up consistently where your clients are looking. Forty-four percent of buyers say they’re more likely to hire an agent who’s active on social media. That number climbs to 51 percent for millennials.

Even in today’s digital world where listings, 3D tours and market data are just a click away, it’s the agent who brings clarity, confidence and irreplaceable value for consumers. We’re always learning from top real estate agents, exchanging insights on how they operate, drive success and grow teams. Through these conversations, we’ve discovered five strategies